SK-II taps Behati Prinsloo for a new campaign spotlighting its new Facial Treatment Essence. Called the ‘Power of Pitera’, images feature the Namibian model posing on city streets at night. Behati wears a textured blue suit jacket and skirt while posing with a colorful bottle design. Packaging takes inspiration from the world of manga, music and virtual reality.
SK-II Power of Pitera Campaign