Balenciaga Summer 2024 Campaign: Portraits of Fashion

Joanna Elizabeth


Published March 30, 2024

Balenciaga Summer 2024 Campaign
Balenciaga features an asymmetrical trench coat in its summer 2024 campaign. Photo: Jitka Hanzlová

Balenciaga unveils its summer 2024 campaign, a vibrant tableau that blurs the lines between personal connections and fashion innovation. Envisioned by creative director Demna, the leading brand’s campaign is as much a celebration of relationships as it is a showcase of avant-garde style.

Balenciaga Summer 2024 Campaign

BFRND shows off eclectic branding, camouflage, and denim for Balenciaga summer 2024 ad.
BFRND shows off eclectic branding, camouflage, and denim for the Balenciaga summer 2024 ad. Photo: Jitka Hanzlová

Demna enlists a constellation of figures from his orbit: his mother, Ella, husband BFRND, mentor, Lina Loppa, and friends, including artist Eliza Douglas and actress Renata Litvinova. Runway models Simone Embrack and Bibi Hoad also round out the cast.

Simone Embrack wears double sleeve bomber and pants skirt in Balenciaga summer 2024 campaign.
Simone Embrack wears a double-sleeved bomber and pants skirt in the Balenciaga summer 2024 campaign. Photo: Jitka Hanzlová

Following up its Closet campaign with Kim Kardashian, the looks put a focus on the season’s silhouettes. Each portrait, lensed by fine art photographer Jitka Hanzlová, is set against the opulent backdrops of luxurious halls, ballrooms, and mansion foyers, lending an air of grandeur to the ads.

Balenciaga's summer 2024 advertisement captures floral elegance with a long, rose-patterned dress.
Balenciaga’s summer 2024 advertisement captures floral elegance with a long, rose-patterned dress. Photo: Jitka Hanzlová

The collection juxtaposes dress styles: casual bomber jackets float over elongated skirts, while sculpted outerwear asserts its presence with boxy silhouettes. Trench coats, a staple in outerwear, are reimagined with fluid tailoring that speaks to a fashion-forward audience.

Demna’s summer collection is an ode to the eclectic, combining the every day with the exceptional and the personal with the public.

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