Jennie is Pretty in Pastels for Maison Kitsuné Ad

Joanna Elizabeth

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Published March 29, 2024

Jennie Maison Kitsune Baby Fox 2024 Ad Campaign
Jennie of Blackpink wears pink pastels in the Maison Kitsuné Baby Fox 2024 ad. Photo: Jongha Park

Spring 2024 welcomes Jennie of Blackpink as the new face of Maison Kitsuné’s Baby Fox collection. In a laid-back ad campaign, the synergy of the K-pop star’s charm with the brand’s casual aesthetic takes the spotlight.

Jennie for Maison Kitsuné Baby Fox 2024 Ad

Keeping it casual in yellow, Jennie embraces a button-up shirt and shorts for Maison Kitsuné's Baby Fox spring 2024 collection.
Keeping it casual in yellow, Jennie embraces a button-up shirt and shorts for Maison Kitsuné’s Baby Fox spring 2024 collection. Photo: Jongha Park

Jongha Park’s lens captures Jennie in a palette of soothing pastels. Whether she’s clad in a delicate pink cardigan that hints at the soft rebirth of spring, a relaxed yellow button-up shirt, or a blue 3/4 zip-up jacket that transitions smoothly between seasons, Jennie shines for every shot.

Jennie sports zip-up jacket for Maison Kitsuné's spring 2024 Baby Fox line.
Jennie sports a zip-up jacket for Maison Kitsuné’s spring 2024 Baby Fox line. Photo: Jongha Park

Each ensemble is accentuated by the Baby Fox logo, symbolizing the playful yet refined essence of Maison Kitsuné. Her versatility in fashion goes beyond this campaign. Jennie’s recent ventures include being the face of Chanel’s latest watch collection and showcasing the Calvin Klein spring line.

Captured in black and white, Jennie models Maison Kitsuné's Baby Fox line.
Captured in black and white, Jennie models Maison Kitsuné’s Baby Fox line. Photo: Jongha Park

Here, she embraces a spectrum of styles that resonate with the chic, relaxed vibes of the French-Japanese brand. The spring line is now available in stores and online for admirers of the label.


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