Hugo Boss Fall 2014–Marking its first runway show, and first collection by Jason Wu, the Hugo Boss fall-winter 2014 outing pays homage to the brand’s DNA while looking towards the future. A focus on tailored outerwear is a given and Wu delivers that with military inspired coat dresses in neutrals. Elsewhere, daywear takes shape in the form of mid-length dresses with almost patchwork techniques juxtaposing blocky patterns with solid grey or black for a coolly modern effect. The Boss woman gets a little shine with the finale section featuring sequin-embellished skirts paired with airy silks.
Sophisticated Holiday – British model Lily Donaldson is enlisted for the new holiday advertisements from Hugo Boss. The German fashion brand highlights its sharp suiting and tailored dresses as well as standout accessories in the images. Lily poses against the backdrop of a city landscape at night. / Creative direction by David Hagglund
Autumn Deluxe – With a collection featuring art deco-inspired details and monochromatic prints, the fall 2013 campaign from Hugo Boss’ Boss line stars top models Anja Rubik and Joan Smalls lounging in a minimal setting. Photographed by Tom Munro, the duo poses in a New York studio wearing a mix of feminine frocks and sharp tailoring.
Wu at BOSS – Designer Jason Wu is set to take over as the new artistic director of BOSS Womenswear starting June 15th, 2013. Wu will work on the label’s ready-to-wear and accessories line. The first BOSS Womenswear Collection under the Taiwanese-born designer will debut during the pre-fall 2014 season in New York. His first runway show will be held during New York Fashion Week in February 2014.
“I have long been a fan of HUGO BOSS’ vast tradition and lineage in extraordinary tailoring. With the state-of-the-art facilities that are unique to the HUGO BOSS design labs, I plan to develop a strong, feminine womenswear collection that reciprocates the brand’s authority in menswear,” says Wu about the new role.
Through the Haze – Hugo Boss taps Toni Garrn for its Black line’s winter 2012 campaign, lensed by Hunter & Gatti. The German stunner poses alongside RJ Rogenski for an outing of elegant dresses, sharp suiting and crisp separates styled by Juan Cebrian. Luminous skin by makeup artist Frank Garret and wavy tresses by hair stylist Paco Garrigues bring a feminine touch to the tailored pieces.
Black Elegance – Hugo Boss enlists Mario Sorrenti to capture the fall 2012 campaign for the brand’s Black label. Alongside a cast of male models, Hilary Rhoda is stunning in the women’s collection, donning sleek coats and dresses in the picturesque setting of Napa Valley.
Boss Elegance – Malgosia Bela stars as the face of Hugo Boss Black’s spring 2012 campaign alongside male model Mark Vanderloo. In front of Mario Sorrenti’s lens, Malgosia is elegance personified in feminine dresses and tailored jackets.
Bright Spring – Malgosia Bela joins male supermodel Mark Vanderloo for the spring 2012 campaign from Hugo Boss Black. Selling a vision of relaxed luxury, the pair makes a handsome couple in front of Mario Sorrenti’s lens with bright colors and tailored silhouettes. (Hugo Boss)
Getting an early look at the Hugo by Hugo Boss spring 2012 campaign, we see it stars Freja Beha Erichsen and male model Sean O’Pry. Photographed by Alexei Hay, the duo gets playful in black and white looks. (Hugo Boss)
Hugo’s Day Out – Eniko Mihalik, Lily Donaldson and Dree Hemingway are all smiles for the fall 2011 campaign from Hugo Boss’ Orange line. Captured by Matt Jones, the lovely trio joins male models Jon Kortajarena, Casey Taylor and Ryan Thomas for a day of youthful joy in casual autumn layers.