Jason Wu Taps Edie Campbell for His First Hugo Boss Campaign

Joanna Elizabeth

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Published June 4, 2014

hugo-boss-fall-2014-campaign

Wu’s First Boss Ad—Marking the first advertising campaign for Hugo Boss under the creative direction of Jason Wu, fall 2014 taps Inez & Vinoodh and stylist Joe McKenna. Model Edie Campbell serves as the face of the ads alongside Scott Eastwood—the son of Clint. “It was very important that the first campaign was character-driven,” Wu tells Style.com. “Edie Campbell not only stands for the new vision of Boss womenswear, but she is the definition of that confident, sexy, and individual person that I would like the collection to reflect.”

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