Naomi Preizler Stars in MiH Jeans’ Pre-Fall 2012 Campaign by Oskar Gyllenswärd

Jean Genie – Inspired by rocker Patti Smith, MiH Jeans’ pre-fall collection is a modern nod to Smith’s effortless 70s minimalism. Lensed by Oskar Gyllenswärd, Naomi Preizler models cool denim and comfy knits styled by Simone Konu. / Art Direction by Karl Appelfeldt, Hair by Mari Ohashi, Make-up by Jose Bass