Joie Taps Julia Restoin Roitfeld, Poppy Delevingne and Anouck Lepere for Fall Ads

joie fall Joie Taps Julia Restoin Roitfeld, Poppy Delevingne and Anouck Lepere for Fall Ads

Three Beauties – Fashion brand Joie enlists fashion stars Julia Restoin Roitfeld, Poppy Delevingne and Anouck Lepère for its fall 2013 campaign. The advertisements were photographed by Alasdair McLellan and styled by Julia von Boehm in the romantic atmosphere of New York’s Gramercy Park, evoking 1920s glam. The trio impresses in the brand’s A-line shift dresses and lace detailing in pale tones. “Our concept has always been casual, comfortable, and luxurious, with each of these women embodying that idea,” says the brand’s CEO and Creative Director Serge Azria. Check out the behind-the-scenes video featured below.