Frida Gustavsson Enchants for Scandinavia S/S/A/W by Boe Marion

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Love is a Letter Sent a Thousand Times – The new issue of Scandinavia S/S/A/W taps Swedish model Frida Gustavsson for romantic fashion shoot lensed by Boe Marion. Dressed in a mix of autumn coats, heavy knits and dreamy gowns; the blonde beauty enchants in the designs of Sonia Rykiel, Haider Ackermann, Prada and many more. Jakob Hysén Hedberg worked as art director for the shoot which delivers equal amounts of drama and beauty.

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  • Emils Paupe

    this so reminds me of scenes from Dinas life (by Herbjørg Wassmo)…

  • Doc Blue

    Too much going on here.

  • Liz

    WOW WOW WOW! AMAZING! LOVE FRIDA!

  • Karina Ordell

    The scenery and clothing are stunning, and Frida never fails to wow me. I do feel that the story, as beautifully complex as it is, may in fact be too complex for the viewer to fully grasp. Trying to digest the variety of photos takes me away from completely getting lost within the fashion, beauty and photography itself.