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Freja Beha Erichsen for Hugo by Hugo Boss Spring 2012 Campaign by Alexei Hay

Getting an early look at the Hugo by Hugo Boss spring 2012 campaign, we see it stars Freja Beha Erichsen and male model Sean O’Pry. Photographed by Alexei Hay, the duo gets playful in black and white looks. (Hugo Boss)


  1. Masha Dumanska

    November 29, 2011 at 4:00 pm

    this is gonna be one of my favourite ad campaigns. it’s simple and just perfect.

  2. Julie

    November 29, 2011 at 4:16 pm

    Haha, so funny and sadly true! Love this campain 😀

    • Priya

      November 29, 2011 at 6:38 pm

      what is sadly true? also love the campaign

  3. J N

    November 29, 2011 at 5:29 pm

    such a cute pic!!



    November 29, 2011 at 5:42 pm

    cute photo but it looks like the guy is so full of himself that his gf is trying to get his attention and hes just rejecting her…

  5. Mor

    November 29, 2011 at 9:36 pm

    loveeeeee!!! my fave so far!

  6. Plamena Zahova

    December 4, 2011 at 11:33 am

    What a sexy picture!


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