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Josephine Skriver Fronts DL1961 Premium Denim Spring/Summer 2014 Campaign

New York Lovers–Releasing its spring-summer 2014 campaign, denim brand DL1961 Premium Denim enlists models Josephine Skriver and Roch Barbot for its latest advertisements. The images were lensed by Boo George and meant as an homage to the lazy days of a New York summer, shot on location on a New York beach. This season, DL1961 introduces the “Instasculpt” for women, a jean which micro sculpts the legs, butt and mid-section areas priced at $178.00. See more photos from the campaign below.

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