Candice Swanepoel for Rag & Bone Fall 2011 Campaign

Candice by CandiceCandice Swanepoel is the latest model to appear in Rag & Bone’s DIY campaign for the fall 2011 season. The South African beauty took her images while on location in Brazil and Bora Bora. The latest advertisements focus on Rag & Bone’s jeans and t-shirts.

View more images of the campaign on Rag & Bone’s official site

12 Responses to “Candice Swanepoel for Rag & Bone Fall 2011 Campaign”

  1. I love the model, and I understand what they’re trying to do, but instead of looking lo-fi it just looks amateurish.

  2. It does look amateurish.  However, I like that it makes her look comparable to “normal people” in a sense.  Models aren’t all perfection.  

  3. Wonderbrain Reply

    it doesn’t look very pro and the idea itself wouldn’t ever sell a product but Candice will do the job! I’m female and definitely straight but she would be able to turn on even a stone…

  4. Thechicsheet Reply

    That is the entire point of this ad campaign they are running….They did the same with Miranda Kerr, so if you are saying that it looks like it was taken with a home camera, so to speak, then great! They did their job. LOL. Rag & Bone isn’t high on glitz and glamour, this ad campaign captures the essence of their company well. Kudos to them.

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