Bye Bye Yves Saint Laurent, Hello to Saint Laurent Paris

Joanna Elizabeth

/

Published June 21, 2012

YSL’s Big Name Change – New creative director of Yves Saint Laurent, Hedi Slimane, plans to revamp the brand and take it in a more modern direction. First ahead is a major name change. Yves Saint Laurent will now be rebranded as Saint Laurent Paris, according to WWD. The iconic YSL logo will still be used for shoes, campaigns and makeup cases though. The name switch will officially be in effect once Slimane’s spring 2013 collection hits stores. (WWD)

Photo: Naomi Campbell for YSL’s Fall 2008 Campaign by Inez & Vinoodh

Recent Updates

Toteme Spring 2024 Featured

Toteme Spring 2024 Campaign: Minimalist Chic

The Toteme spring-summer 2024 campaign, captured by the renowned Steven Meisel, ushers in a season of minimalism and refined aesthetics ...
Ombre Nails Featured

Ombre Nails: 25+ Stunning Designs to Nail Your 2024 Look

If you're looking for a versatile and trendy nail art style, look no further than ombre nails. This popular technique ...
Irina Shayk Missoni Spring 2024 Featured

Irina Shayk Strikes a Pose in Missoni Spring 2024 Ad

The Missoni spring-summer 2024 campaign places Irina Shayk at the forefront, channeling the season's vibrant spirit and innovative designs. Photographed ...
Riley Keough Chanel Spring 2024 Featured

Riley Keough Shines for Chanel Spring 2024 Ad

Chanel has unveiled its spring-summer 2024 collection through eye-catching advertisements in the serene Villa Noailles in the South of France ...
Burberry Summer 2024 Featured

Burberry Summer 2024 Campaign: Island Luxury

Burberry's summer 2024 campaign is a vibrant mix of British luxury and the relaxed atmosphere of Jamaica, channeled through an ...
J Crew Spring 2024 Linen Featured

Amber Valletta Embraces J. Crew’s Spring Linen Styles

J. Crew introduces its spring 2024 linen collection, showcasing linen's timeless elegance through a stunning photoshoot featuring the iconic Amber ...

1 thought on “Bye Bye Yves Saint Laurent, Hello to Saint Laurent Paris”

Leave a Comment