WGACA’s Spring 2024 Campaign Delivers Vintage Glamour

Joanna Elizabeth

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Published April 13, 2024

What Goes Around Comes Around Spring 2024 Campaign
What Goes Around Comes Around’s spring 2024 campaign reveals a Fendi green baguette bag. Photo: WGACA

In the fresh glow of the season, What Goes Around Comes Around ushers in its spring 2024 campaign, capturing the rebirth of spring through sustainable style and timeless luxury. The images are interwoven with the storied signatures of iconic designer labels such as Roberto Cavalli, Louis Vuitton, Fendi, Versace, and Gucci.

What Goes Around Comes Around Spring 2024 Campaign

Versace tartan transforms in What Goes Around Comes Around's spring 2024 campaign, complete with a sleek lime green ensemble.
Versace tartan transforms in What Goes Around Comes Around’s spring 2024 campaign, complete with a sleek lime green ensemble. Photo: WGACA

In a stunning showcase, the Dior green lambskin Lady Dior micro bag emerges as a delicate emblem of sustainable opulence, while Cavalli’s green evening print gown unfolds like the first bloom of spring. The new imagery follows up its winter wonderland edit.

What Goes Around Comes Around ushers in spring 2024 with a grey-scale ensemble, accented by floral designs and pops of pink.
What Goes Around Comes Around ushers in spring 2024 with a grey-scale ensemble accented by floral designs and pops of pink. Photo: WGACA

Gerard Maione, the company’s co-founder, articulates the vision of the season, reflecting how spring infuses new vibrancy into the fashion world. The ad portrays this transformation with a vivid narrative through color and cloth.

Embracing the vibrancy of spring, What Goes Around Comes Around pairs a verdant gown with a compact Lady Dior handbag.
Embracing the vibrancy of spring, What Goes Around Comes Around pairs a verdant gown with a compact Lady Dior handbag. Photo: WGACA

A plaid skirt set by Versace exudes vintage glamour, while the earthy tones of a Fendi bag blend effortlessly with the organic backdrop. With each image, the campaign demonstrates how pre-loved luxury can be reimagined.

The campaign transcends traditional boundaries, as seen in the innovative use of natural elements and textures accompanying the models. Juxtaposing soft, fluid silhouettes present contrasts of serenity and boldness against a backdrop of stark branches and lush foliage.


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