Tory Burch Spring 2024 Campaign: From Marfa with Style

Joanna Elizabeth


Published January 30, 2024

Tory Burch Spring 2024 Campaign
Selena Forrest models in Marfa, Texas, for Tory Burch’s spring-summer 2024 campaign. Photo: Jamie Hawkesworth

Tory Burch’s spring-summer 2024 campaign is a vibrant celebration of lightness and optimism, captured through the lens of Jamie Hawkesworth in the sun-drenched town of Marfa, Texas.

Models Selena Forrest, Grace Elizabeth, and Ida Heiner, alongside a lively marching band, embody the spirit of the season, which is all about embracing the warmth and joy that comes with the onset of spring from the leading fashion and purse brand.

Tory Burch Spring/Summer 2024 Campaign

Selena Forrest and Ida Heiner pose with Swing bags in Tory Burch's spring-summer 2024 ad.
Selena Forrest and Ida Heiner pose with Swing bags in Tory Burch’s spring-summer 2024 ad. Photo: Jamie Hawkesworth

The campaign showcases the latest in Tory Burch’s designs, including T Monogram handbags and feather-light knits that speak to a season of renewal and effortless style. The color palette is a soft whisper of spring, with pastel hues that blend seamlessly into the Southwestern surroundings.

Grace Elizabeth takes a bold stance with a metallic handbag in the Tory Burch spring 2024 campaign.
Grace Elizabeth takes a bold stance with a metallic handbag in the Tory Burch spring 2024 campaign. Photo: Jamie Hawkesworth

Casual sneakers and thong sandals complete each ensemble, providing a grounded simplicity that’s both stylish and comfortable. Standout items include the Embossed Swing satchel and the mini Swing satchel as a follow-up to the holiday collection.

Marching into the spring-summer 2024 season with Tory Burch's latest campaign.
Marching into the spring-summer 2024 season with Tory Burch’s latest campaign. Photo: Jamie Hawkesworth

The Tory Burch spring 2024 collection is an invitation to embrace a brighter, more optimistic season, reflected in every detail, from the shield-style sunglasses that offer a modern edge to the classic silhouettes styled by Brian Molloy. The creative team is rounded out by hairstylist Jimmy Paul and makeup artist Dick Page.

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