Tod’s Pre-Spring 2024: Luxury in Relaxation

Joanna Elizabeth

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Published January 11, 2024

Tod's pre-spring 2024 campaign
Tod’s introduces its pre-spring 2023 campaign featuring model Loli Bahia in neutral hues. Photo: Karim Sadli

In the serene embrace of the Mediterranean backdrop, Tod’s pre-spring 2024 campaign is a beacon of quiet luxury and understated elegance. Through the lens of Karim Sadli, model Loli Bahia models the new collection, seamlessly blending into the landscape with poised grace.

The campaign unfolds in a series of images that oscillate between the soft intimacy of the studio and the open-air charm of on-location shots, each frame narrating a story of refined sophistication.

Tod’s Pre-Spring 2024 Campaign

Capturing pre-spring 2024's mood with Tod's: a russet puffer and a soft white bucket bag.
Capturing pre-spring 2024’s mood with Tod’s: a russet puffer and a soft white bucket bag. Photo: Karim Sadli

Tod’s mastery of crafting pieces that speak of luxury without loudness is evident in the lightweight jackets that whisper of spring’s arrival and tailored suits that redefine clean lines and simplicity.

Footwear such as stylish ballet flats and slingback heels affirm a commitment to both comfort and chic, while the T Timeless Shopping bag becomes an instant classic with its sleek design and functional elegance.

Tod's pre-spring 2024 elegance: crisp jacket silhouette meets the timeless tote in a monochromatic statement.
Tod’s pre-spring 2024 elegance: crisp jacket silhouette meets the timeless tote in a monochromatic statement. Photo: Karim Sadli

A natural color palette washes over the collection, showcasing luxurious fabrics that simultaneously catch the light and the eye, promising versatility and timelessness. The styling of Brian Molloy, complemented by the art direction of Charles Levai and Kevin Tekinel, ensures each piece from the collection is presented with precision and intent.

Refined tailoring meets garden chic in Tod's pre-spring 2024 collection, with a focus on a sharp blazer and polished carryall.
Refined tailoring meets garden chic in Tod’s pre-spring 2024 collection, with a focus on a sharp blazer and polished carryall. Photo: Karim Sadli

This pre-spring campaign marks a continued evolution from Tod’s pre-fall 2023 collection, which focused on tailoring with masculine elements. Now, with an air of relaxed sophistication, Tod’s invites us to find beauty in the balance of life’s rhythms, just as the ebb and flow of the Mediterranean have done for centuries.


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