Swarovski Holiday 2023 Campaign: Looking to the Stars

Joanna Elizabeth

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Published October 22, 2023

Swarovski Holiday 2023 Campaign
Diane Chiu channels Punk Luna in the Swarovski holiday 2023 campaign. Photo: Steven Meisel

Swarovski, the Austrian jeweler known for its crystalline elegance, has rolled out its holiday 2023 campaign, a celestial spectacle that’s more than just eye candy. Photographed by the legendary Steven Meisel, the campaign features models like Diane Chiu, Karolina Spakowski, Mila van Eeten, Nyawurh Chuol, and Sora Choi.

Swarovski Holiday 2023 Campaign

Nyawurh Chuol gets festive in green for Swarovski's holiday campaign.
Nyawurh Chuol gets festive in green for Swarovski’s holiday campaign. Photo: Steven Meisel

Each model brings to life a dynamic character—Hyperbola Nebula, Punk Luna, Matrix Supernova, Mesmera Stardust, and Blue Gema—blending inspiration from space and high-octane aesthetics. These characters are personifications of some of Swarovski’s most iconic collections over the years.

Sora Choi strikes a pose in the Swarovski holiday 2023 advertising campaign.
Sora Choi strikes a pose in the Swarovski holiday 2023 advertising campaign. Photo: Steven Meisel

Each one stands out in its own unique way, but they all share an underlying essence like a crystal cut to cast a kaleidoscope of shimmering lights. Dressed in either black or a festive green top styled by Karl Templer, the models serve as the perfect canvas for the lines of jewelry, which include everything from bracelets and watches to cocktail rings and earrings.

Mila Van Eeten glitters in Swarovski Matrix Supernova persona for the holiday season.
Mila Van Eeten glitters in Swarovski Matrix Supernova persona for the holiday season. Photo: Steven Meisel

Swarovski’s creative director, Giovanna Engelbert, is the maestro behind this cosmic ballet, ensuring that each piece stands out. The beauty aspect is equally captivating, with hairstylist Guido Palau and makeup legend Pat McGrath adding their own layers of magic.

Karolina Spakowski sparkles as Swarovski Mesmera Stardust.
Karolina Spakowski sparkles as Swarovski Mesmera Stardust. Photo: Steven Meisel

Palau crafts the models’ tresses into slicked-back styles, while McGrath adorns their faces with crystals, making them almost otherworldly. This campaign is a standout, much like Swarovski’s previous thematic ventures, including the transformative Metamorphosis ad and the glitter-adorned Valentine’s Day campaign.


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