Leni Klum lands a major deal fronting the fall-winter 2022 campaign from Superga. The daughter of the supermodel Heidi Klum is the latest beauty to pose for the Italian shoe brand. Previous advertisements have featured the likes of Hailey Bieber and Emily Ratajkowski. The freshly brunette beauty appears to exude a carefree and laid-back style in the photographs.
Superga Fall/Winter 2022 Campaign
The new advertising places an emphasis on timeless style, which is one of the fundamental principles upheld by the company. In the photographs, Leni Klum can be seen modeling several legendary Superga styles, including the 2641 Alpina High Nappa, the 2790 shoes, and the 4089 Training 9TS Slim. The shoot took place outside in the bright sunshine of Los Angeles.
My generation needs to think about sustainability and our responsibility to the planet to build a better future for ourselves. Superga® is a brand that takes these issues into consideration in their design and practices, which is another reason why I am excited to be working together.Leni Klum
The upper of the 2790 shoe is constructed from vegan leather, while the upper of the new 9TS sneaker is created from nylon that is completely recycled from PET bottles. In addition to those, Leni Klum sports the 1908 Slides, which are crafted from faux fur. The brunette wears the shoes with jeans, casual t-shirts, and baseball caps.