Saint Laurent’s Winter 2023 Campaign Has Shades of the 80s

Joanna Elizabeth

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Published November 30, 2023

Saint Laurent Winter 2023 Campaign
Awar Odhiang and Margaux Lion star in the Saint Laurent winter 2023 campaign. Photo: Glen Luchford

Saint Laurent’s winter 2023 campaign, masterfully captured by Glen Luchford, goes to the heart of sensual sophistication. This collection artfully intertwines the bold essence of the 80s with contemporary elegance, presenting a narrative that speaks to the modern woman’s desire for an assertive and alluring style.

Central to these visuals are models Margaux Lion, Awar Odhiang, and Bethany Nagy, each embodying the facets of the Saint Laurent woman. The designs showcased in the campaign are an ode to the brand’s expertise in crafting ensembles that exude confidence.

Saint Laurent Winter 2023 Campaign

Margaux Lion poses in a sleek black backless top and high-waist bottom, accented with silver accessories, for the Saint Laurent winter 2023 campaign.
Margaux Lion poses in a sleek black backless top and high-waist bottom, accented with silver accessories, for the Saint Laurent winter 2023 campaign. Photo: Glen Luchford

Each piece tells its story from the quintessential leather jacket, a symbol of timeless cool, to oversized blazers that blend corporate sharpness with a hint of casual ease. However, the collection’s highlight lies in its celebration of body-conscious silhouettes. Reinvented through form-fitting silhouettes and daring plunging necklines on bodysuits.

Model Awar Odhiang strikes a pose in an oversized blazer with a black ensemble for the winter 2023 campaign from Saint Laurent.
Model Awar Odhiang strikes a pose in an oversized blazer with a black ensemble for the winter 2023 campaign from Saint Laurent. Photo: Glen Luchford

Complementing these are accessories that speak the language of understated luxury – aviator sunglasses, pointed-toe slingback pumps, and a selection of slim belts, hoop earrings, and cuff bracelets curated by stylist Paul Sinclaire.

Bethany Nagy lounges against a classic car in a leather jacket, white bodysuit, and red heels for the Saint Laurent winter 2023 collection.
Bethany Nagy lounges against a classic car in a leather jacket, white bodysuit, and red heels for the Saint Laurent winter 2023 collection. Photo: Glen Luchford

True to Saint Laurent’s heritage, the color palette remains rooted in neutrals, allowing the designs to stand out without overpowering. This choice enhances the pieces’ versatility and aligns with the campaign’s theme of refined sensuality.

In terms of beauty, the work of Duffy and Karin Westerlund brings an additional layer of sophistication. Duffy’s slicked-back hair styling and Westerlund’s makeup artistry infuse the campaign with an air of understated glamour, perfectly complementing the fashion narrative.

Comparing this to the monochromatic allure of the fall 2023 campaign and the relaxed vibes of the summer collection, it’s clear that Saint Laurent continues to evolve while staying true to its core ethos of empowering women through bold and beautiful fashion.


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