Saint Laurent Summer 2024 Campaign: A Statement of Fashion

Joanna Elizabeth

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Published March 25, 2024

Saint Laurent Summer 2024 Campaign
Penelope Ternes takes command in striking jewelry for the Saint Laurent summer 2024 campaign. Photo: Juergen Teller

Saint Laurent’s summer 2024 campaign captivates with powerful imagery by fashion photographer Juergen Teller. The striking imagery features models Penelope Ternes, Ajus Samuels, and Loli Bahia, set against raw, textured backdrops of rock and stone that epitomize a blend of strength and elegance.

As seen by creative director Anthony Vaccarello, the summer collection shows a striking juxtaposition, where utility seamlessly merges with sophistication. Oversized pockets and structured elements integrate into body-conscious silhouettes, highlighting the luxury brand’s signature tailoring prowess.

Saint Laurent Summer 2024 Campaign

Ajus Samuels models a sleek white dress in Saint Laurent's summer 2024 ad.
Ajus Samuels models a sleek white dress in Saint Laurent’s summer 2024 ad. Photo: Juergen Teller

A muted yet impactful color palette, dominated by shades of khaki, black, and white, echoes the natural elements that frame the collection. Complementing the tailored pieces are statement accessories that mark the return of bold, chunky jewelry.

The Saint Laurent summer 2024 campaign highlights khaki apparel paired with striking earrings worn by Loli Bahia.
The Saint Laurent summer 2024 campaign highlights khaki apparel paired with striking earrings worn by Loli Bahia. Photo: Juergen Teller

This season, the Saint Laurent woman adorns herself with an eclectic mix of metals, from cuff bracelets to statement earrings, each piece a declaration of her bold individuality. Sleek leather gloves add a layer of mystique.

Saint Laurent sets a bold tone for summer 2024 ad, featuring sheer fabric and classic tailoring, accessorized with jewelry.
Saint Laurent sets a bold tone for summer 2024 ad, featuring sheer fabric and classic tailoring, accessorized with jewelry. Photo: Juergen Teller

The visual narrative extends into motion with an accompanying film directed by Teller, set against a hauntingly beautiful classical string score, further enriching the collection’s storytelling.

Building on the brand’s legacy and its spring campaign featuring the iconic Diana Ross, this summer 2024 offering continues the story.


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