The Saint Laurent spring 2024 campaign is a mosaic of style and iconic presence, where Diana Ross reigns supreme in classic black and white imagery. The portraits by David Sims show the enduring legacy of both the muse and the maison.
The starkness of the palette against the soft textures, the timeless designs against the studio backdrop. Creative director Anthony Vaccarello offers a halter neckline off-the-shoulder dress that sculpts the singer’s silhouette with an understated yet impactful grace. The simplicity of the cut and the absence of color magnify the design’s inherent strength and fluidity.
Diana Ross for Saint Laurent Spring 2024 Campaign
In another portrait, the story evolves with the addition of a plush jacket draped over the sleek dress styled by Karla Welch. The beauty aspect of the shoot doesn’t fall short; Jawara expertly crafts Ross’s voluminous curls while Diane Kendal works on makeup for the star.
Reflecting on the arc of Saint Laurent’s advertising, the spring campaign follows the winter 2023 ads that paid homage to the 80s, a decade that Ross herself helped define with her musical and sartorial choices. The music icon has a long relationship with the house, wearing the French brand dating back to the 1970s.
