Sabrina Carpenter Channels Retro Style in SKIMS Ad

Joanna Elizabeth

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Published April 16, 2024

Sabrina Carpenter SKIMS Lingerie 2024 Ad
Sabrina Carpenter stars in her first SKIMS campaign. Photo: Jack Bridgland

Sabrina Carpenter and her iconic bangs step into the limelight as the new face of SKIMS, highlighting the Stretch Lace and Fits Everybody collections in a campaign. British photographer Jack Bridgland captured images infused with a nostalgic flair, featuring elements like CDs, fan posters, and walkmans.

Sabrina Carpenter for SKIMS 2024 Ad

Posing in a retro-inspired room, Sabrina Carpenter fronts SKIMS campaign.
Posing in a retro-inspired room, Sabrina Carpenter fronts SKIMS campaign. Photo: Jack Bridgland

Dressed in soft pastel tones, Carpenter is seen in an assortment of bodysuits, lace intimates, and form-fitting separates that underscore the brand’s commitment to femininity and comfort. Wearing bows in her hair and pastel makeup, the visuals channel pure glamour.

Sabrina Carpenter looks pretty in pink lace for SKIMS' Stretch Lace collection.
Sabrina Carpenter looks pretty in pink lace for SKIMS’ Stretch Lace collection. Photo: Jack Bridgland

In her remarks about the campaign, Carpenter shared her enthusiasm for the diverse and appealing underwear selections SKIMS offers.

She expressed a particular fondness for the Stretch Lace collection, noting its delicate construction, and praised the Fits Everybody collection for its exceptional comfort and seamless fit.

Wearing a neon blue lace set, Sabrina Carpenter charms in a SKIMS ad.
Wearing a neon blue lace set, Sabrina Carpenter charms in a SKIMS ad. Photo: Jack Bridgland

The overall creative direction of the campaign, celebrating femininity, was something Carpenter found especially inspiring. She conveyed excitement and honor at being chosen to represent SKIMS, a brand she has admired for a long time.

Singer Sabrina Carpenter listens to CDs for SKIMS new campaign, featuring the Fits Everbody collection.
Singer Sabrina Carpenter listens to CDs for SKIMS’ new campaign, featuring the Fits Everbody collection. Photo: Jack Bridgland

This new role adds to Carpenter’s expanding engagement with the fashion world, which includes her previous cover story with Highsnobiety magazine.


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