Rihanna Gets Her Close-Up in Fenty Puma Campaign

Joanna Elizabeth

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Published March 28, 2017

Rihanna poses for Fenty Puma by Rihanna spring-summer 2017 campaign
Rihanna poses for Fenty Puma by Rihanna spring-summer 2017 campaign

Pop superstar Rihanna is back in the spotlight as the face of the new Fenty Puma campaign. The advertisements were shot by Luigi & Iango, featuring black and white portraits. In one image, Rihanna rocks an embroidered beanie and arm warmers. For another, she flaunts an elaborate hand tattoo along with a metallic beanie. And in another, Rihanna sports a necklace baring the Fenty logo. The last includes the 29-year-old beauty showing off her almond shaped eyes while covering up in a scarf.

Related: Rihanna Brings Style to the Pages of Paper Magazine

Fenty by Rihanna Spring/Summer 2017 Campaign

Photographed in black and white, Rihanna gets her closeup in Fenty Puma by Rihanna spring 2017 campaign
Photographed in black and white, Rihanna gets her closeup in Fenty Puma by Rihanna spring 2017 campaign
Rihanna shows off her tattoos in Fenty Puma by Rihanna spring 2017 advertising campaign
Rihanna shows off her tattoos in Fenty Puma by Rihanna spring 2017 advertising campaign
Singer Rihanna layers up in beanie and scarf for Fenty Puma by Rihanna campaign
Singer Rihanna layers up in beanie and scarf for Fenty Puma by Rihanna campaign

Shop Fenty Puma by Rihanna’s New Arrivals:

Fenty Puma by Rihanna Zipped Sneaker Boots in Cypress/Green $390
Fenty Puma by Rihanna Zipped Sneaker Boots in Cypress/Green $390
A sneaker boot features a platform chunky sole with a zip closure.

Fenty Puma by Rihanna Lace Up Heel in Pink $450
Fenty Puma by Rihanna Lace Up Heel in Pink $450
These sporty heels are sure to take your outfit to the next level.
Fenty Puma by Rihanna Zipped Sneaker Boots in Semolina/Beige $390
Fenty Puma by Rihanna Zipped Sneaker Boots in Semolina/Beige $390
These platform boots are made of satin and leather with dual-toned colors.

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