Emma Watson Wears Pixie Cut in Prada Paradoxe Perfume Campaign

Joanna Elizabeth

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Published August 23, 2022

Emma Watson Prada Fragrance Paradoxe Campaign
Emma Watson stars in Prada Paradoxe fragrance campaign. Photo: Prada Beauty

Actress Emma Watson is the face of the Prada Paradoxe fragrance in her debut campaign for the fashion house. She not only poses for photographer Harley Weir in the brand’s print advertisements, but she is also the director of a promotional short film for the Italian brand. The bottle is refillable and comes in the shape of a triangle, an iconic symbol of the company.

Prada Paradoxe Perfume Campaign

Who is in the Prada commercial?
Starring Emma Watson, the Prada Paradoxe commercial shows the star displaying various sides as she explores nature and art, set to a powerful score. Emma Watson also flaunts a pixie haircut while posing in the campaign photo.

Emma Watson wears a black top and an earring in the shape of a triangle that features the Prada logo. The actress shows off black eyeliner painted in asymmetrical lines to complete the look.

Related: Kristen Stewart, Emma Watson Star in Pirelli’s Dramatic 2020 Calendar

Prada Paradoxe Perfume Bottle
The Prada Paradoxe perfume bottle. Photo: Prada Beauty

Prada has always gone beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions. It’s a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant.

Emma Watson
Emma Watson Prada Perfume 2022 Campaign
Actress Emma Watson is the face of the new Prada fragrance. Photo: Prada Beauty

White amber, neroli bud, and white musk are some of the notes that one can find in the Prada Paradoxe perfume. It is described as having a warm floral aroma. The brand shares that the scent has a timeless yet avant-garde quality. Prada Paradoxe reviews across beauty retailers offer an average 4.7-star rating for the scent.

“Emma Watson possesses an empowered elegance and a mindful, engaged spirit, determined for positive evolution – the perfect embodiment of Prada’s new feminine fragrance. Her sprawling body of work, from acting to activism, is beyond inspirational, each a signifier of her authenticity and ability to inspire emotion and speak to a young, engaged generation who demand authenticity,” Yann Andrea, Prada Beauty International General Manager states.


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