![Paris Hilton stars in Coach The Swinger bag campaign.](https://www.fashiongonerogue.com/wp-content/uploads/2020/12/Paris-Hilton-Coach-Swinger-Bag-Campaign05.jpg)
Coach brings back a silhouette from the 2000s with The Swinger bag. A holiday campaign stars influencers Paris Hilton, Kim Petras, and Rickey Thompson. Advertisements feature throwback motifs like a live chat window, glitter accents, and loading screens. We also see Paris’ iconic phrase of that’s hot! The Swinger bag comes in a streamlined shape with a detachable strap for a crossbody version. In addition to images, the cast also appears in a short film where they chat about the must-have bag. “Reintroduced in Glovetannned Leather and the house’s iconic Signature, it reflects Creative Director Stuart Vevers’ vision of heritage reimagined for now,” the press release states.
Related: Paris Hilton Poses for SKIMS Velour Collection
Coach The Swinger Bag Campaign
![Coach introduces The Swinger bag with 2000s themed campaign.](https://www.fashiongonerogue.com/wp-content/uploads/2020/12/Coach-Swinger-Bag-Campaign03.jpg)
![Kim Petras poses with reindeer in Coach The Swinger bag campaign.](https://www.fashiongonerogue.com/wp-content/uploads/2020/12/Coach-Swinger-Bag-Campaign04.jpg)
![Coach taps Paris Hilton for a new advertising campaign featuring The Swinger bag.](https://www.fashiongonerogue.com/wp-content/uploads/2020/12/Paris-Hilton-Coach-Swinger-Bag-Campaign07.jpg)
![A look at Coach's The Swinger bag for the holiday season.](https://www.fashiongonerogue.com/wp-content/uploads/2020/12/Coach-Swinger-Bag-Campaign06.jpg)
![Rickey Thompson appears in Coach The Swinger bag campaign.](https://www.fashiongonerogue.com/wp-content/uploads/2020/12/Coach-Swinger-Bag-Campaign02.jpg)
![The Swinger bag from Coach comes in different versions.](https://www.fashiongonerogue.com/wp-content/uploads/2020/12/Coach-Swinger-Bag-Campaign01.jpg)