Paris Hilton Brings 2000s Style to Coach The Swinger Bag Campaign

Joanna Elizabeth

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Published December 15, 2020

Paris Hilton stars in Coach The Swinger bag campaign.
Paris Hilton stars in Coach The Swinger bag campaign.

Coach brings back a silhouette from the 2000s with The Swinger bag. A holiday campaign stars influencers Paris Hilton, Kim Petras, and Rickey Thompson. Advertisements feature throwback motifs like a live chat window, glitter accents, and loading screens. We also see Paris’ iconic phrase of that’s hot! The Swinger bag comes in a streamlined shape with a detachable strap for a crossbody version. In addition to images, the cast also appears in a short film where they chat about the must-have bag. “Reintroduced in Glovetannned Leather and the house’s iconic Signature, it reflects Creative Director Stuart Vevers’ vision of heritage reimagined for now,” the press release states.

Related: Paris Hilton Poses for SKIMS Velour Collection

Coach The Swinger Bag Campaign

Coach introduces The Swinger bag with 2000s themed campaign.
Coach introduces The Swinger bag with 2000s themed campaign.
Kim Petras poses with reindeer in Coach The Swinger bag campaign.
Kim Petras poses with reindeer in Coach The Swinger bag campaign.
Coach taps Paris Hilton for a new advertising campaign featuring The Swinger bag.
Coach taps Paris Hilton for a new advertising campaign featuring The Swinger bag.
A look at Coach's The Swinger bag for the holiday season.
A look at Coach’s The Swinger bag for the holiday season.
Rickey Thompson appears in Coach The Swinger bag campaign.
Rickey Thompson appears in Coach The Swinger bag campaign.
The Swinger bag from Coach comes in different versions.
The Swinger bag from Coach comes in different versions.

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