Paris Hilton Coach The Swinger Bag Campaign

Coach brings back a silhouette from the 2000s with The Swinger bag. A holiday campaign stars influencers Paris Hilton, Kim Petras, and Rickey Thompson. Advertisements feature throwback motifs like a live chat window, glitter accents, and loading screens. We also see Paris’ iconic phrase of that’s hot! The Swinger bag comes in a streamlined shape with a detachable strap for a crossbody version. In addition to images, the cast also appears in a short film where they chat about the must-have bag. “Reintroduced in Glovetannned Leather and the house’s iconic Signature, it reflects Creative Director Stuart Vevers’ vision of heritage reimagined for now,” the press release states.