Mica Arganaraz is Ready to Rock for Maje Spring 2022

Joanna Elizabeth


Published February 6, 2022

Mica Arganaraz Maje Campaign Spring 2022
Mica Arganaraz stars in Maje spring-summer 2022 campaign. Photo: Valentin Herfray

Maje takes inspiration from rock and roll music with its spring-summer 2022 campaign. Model Mica Arganaraz appears in the photos based on 1970s-era band tour posters for a fictional band called The Maje (with the Argentinean model playing every part). In the advertisements, photographer Valentin Herfray catches the leading face with various instruments such as guitars and a keyboard.

Maje Spring/Summer 2022 Campaign

The season’s must-haves are a white maxi dress with eyelet embellishments, a fringe-adorned leather jacket, and a blue pantsuit. Jacobs+Talbourdet-Napoleone works on creative direction for the project, which also includes a short film. Mica sings while playing different instruments to rocking tunes.

Related: Mica Arganaraz Takes a Dip in Carolina Herrera Spring 2022 Eyewear

Maje Denim 1970s Rock Roll Style Spring 2022 Campaign
Wearing denim, Mica Arganaraz takes on rock and roll style for Maje spring-summer 2022 campaign. Photo: Valentin Herfray

“‘The Maje’ expresses free spirit through different forms of creativity. This new season focuses on recognizing all women and empowering them, to do what ever they want and to be who ever they want. Be heard and be free,” the Paris-based brand shares.

Maje Fringe Jacket Spring 2022 Campaign
A fringed 1970s-inspired jacket makes a statement in Maje’s spring-summer 2022 campaign. Photo: Valentin Herfray
Maje Suit Spring 2022 Campaign
Mica Arganaraz plays the keyboard in Maje spring-summer 2022 campaign. Photo: Valentin Herfray

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