Maje takes inspiration from rock and roll music with its spring-summer 2022 campaign. Model Mica Arganaraz appears in the photos based on 1970s-era band tour posters for a fictional band called The Maje (with the Argentinean model playing every part). In the advertisements, photographer Valentin Herfray catches the leading face with various instruments such as guitars and a keyboard.
Maje Spring/Summer 2022 Campaign
The season’s must-haves are a white maxi dress with eyelet embellishments, a fringe-adorned leather jacket, and a blue pantsuit. Jacobs+Talbourdet-Napoleone works on creative direction for the project, which also includes a short film. Mica sings while playing different instruments to rocking tunes.
“‘The Maje’ expresses free spirit through different forms of creativity. This new season focuses on recognizing all women and empowering them, to do what ever they want and to be who ever they want. Be heard and be free,” the Paris-based brand shares.