Loro Piana Spring 2024 Campaign: A Serene Vision

Joanna Elizabeth

/

Published January 21, 2024

/

Updated November 17, 2024

Loro Piana Spring 2024 Campaign
The Loro Piana spring-summer 2024 campaign features Awar Odhiang in a textured blue coat paired with a matching bucket hat. Photo: Mario Sorrenti

Loro Piana ushers in the spring of 2024 season with an evocative campaign that is set on location in Japan. Photographer Mario Sorrenti lenses the intricate balance of nature and craftsmanship through his lens, showcasing models Awar Odhiang and Selena Forrest draped in the luxury brand’s latest collection.

The campaign features flowing shapes, including a blue cocoon coat that envelopes the body, complemented by the sumptuous textures of luxe knitwear artfully styled by Aleksandra Woroniecka. Each piece shows the brand’s commitment to quality and embodies the harmonious simplicity deeply rooted in Japanese aesthetics.

Loro Piana Spring/Summer 2024 Campaign

Leaned against modern architecture, Selena Forrest fronts Loro Piana spring 2024 ad in a white crocheted ensemble.
Leaned against modern architecture, Selena Forrest fronts the Loro Piana spring 2024 ad in a white crocheted ensemble. Photo: Mario Sorrenti

The visuals of the campaign are a blend of texture and light orchestrated under the lens of Sorrenti. The softness of knit styles against the organic backdrops of rural Japan creates a narrative of elegance that flows effortlessly through each frame.

Hairstylist Damien Boissinot and makeup artist Lisa Butler contribute to the campaign’s narrative with understated elegance, allowing the models’ natural beauty to speak volumes. This understated approach reflects Loro Piana’s philosophy of refined naturalness, a philosophy that’s captured in the very weft and weave of the spring collection.

As a continuation of the story established in the fall advertisements, Loro Piana’s spring collection features the heart of balance and beauty. The campaign transcends mere fashion to become an immersive experience, inviting admirers to explore a cultivated state of mind.


Recent Updates

Anthropologie-Spring-2025-Campaign

Doutzen Kroes is Coastal Cool in Anthropologie Spring 2025 Ad

Doutzen Kroes exudes effortless chic in Anthropologie’s spring 2025 campaign, captured through the lens of Lachlan Bailey. Set against rustic ...
Weekend-Max-Mara-Spring-Summer-2025

Weekend Max Mara Sets Its Spring 2025 Campaign in Lisbon

Weekend Max Mara’s spring-summer 2025 campaign is a love letter to laid-back elegance, set against the backdrop of Lisbon, Portugal ...
Ferragamo-Spring-Summer-2025

Ferragamo Spring 2025 Campaign: A Renaissance of Modern Style

Ferragamo transports its spring-summer 2025 campaign to the breathtaking Villa Mangiacane in Tuscany. History meets modernity in an effortless fusion ...
Versace-Spring-Summer-2025

Versace’s Spring 2025 Campaign Shows the Art of Lounging

Versace sets a luxurious mood for its spring-summer 2025 campaign. Photographed by Mert & Marcus, the campaign features models Mona ...
Chloe-Sevingny-Jimmy-Choo-Spring-2025

Chloe Sevigny is Iconic in Jimmy Choo Spring 2025 Ad

Chloe Sevigny brings an effortless edge to Jimmy Choo’s spring 2025 campaign, stepping into the world of Hyper Glamour. The ...
Dolce-Gabbana-Spring-Summer-2025

Dolce & Gabbana’s Spring 2025 Campaign is a Vintage Dream

Dolce & Gabbana’s spring-summer 2025 channels vintage glamour with a series of black-and-white images captured by photographer Steven Meisel. The ...