Kaia Gerber Enchants in Valentino Spring 2024 Ad

Joanna Elizabeth

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Published March 20, 2024

Kaia Gerber Valentino Spring 2024 Ad Campaign
Kaia Gerber is the face of the Valentino spring 2024 ad campaign. Photo: Mert & Marcus

Valentino’s latest spring-summer 2024 campaign, Valentino L’École, elegantly unfurls in the dynamic backdrop of New York City, with Kaia Gerber leading the advertisements. Renowned photographers Mert & Marcus capture a vision of sensuality and elegance, showcasing pieces that exquisitely celebrate the female silhouette.

With creative direction by Pierpaolo Piccioli, the collection brings forth a blend of traditional and contemporary accents. Embroidered tops and dresses are adorned with subtle floral motifs, portraying a delicate balance between sophistication and femininity.

Kaia Gerber for Valentino Spring 2024 Ad

Wearing a white embellished mini dress, Kaia Gerber lounges for Valentino's spring-summer 2024 ad.
Wearing a white embellished mini dress, Kaia Gerber lounges for Valentino’s spring-summer 2024 ad. Photo: Mert & Marcus

This collection highlights the Locò bag, distinguished by its refined form and iconic VLogo Signature hardware, which captures the essence of Valentino’s artistry. In her striking appearance, Kaia underscores the brand’s affinity for vibrant colors, notably through an enchanting red dress.

Posing in a red dress, Kaia Gerber models in New York City for Valentino's L’École spring 2024 campaign.
Posing in a red dress, Kaia Gerber models in New York City for Valentino’s L’École spring 2024 campaign. Photo: Mert & Marcus

As day shifts to night in the campaign’s setting, stylist Joe McKenna juxtaposes pristine white ensembles against casual, stylish jeans. The images celebrate Valentino’s aesthetic diversity and Kaia’s versatility as she transitions seamlessly from high fashion to relaxed elegance.

Valentino spotlights the Valentino Garavani Locò bag in its spring-summer 2024 campaign.
Valentino spotlights the Valentino Garavani Locò bag in its spring-summer 2024 campaign. Photo: Mert & Marcus

The beauty department, led by hairstylist Paul Hanlon and makeup artist Diane Kendal, features undone waves and a dewy makeup look, enhancing the natural allure of the campaign’s muse.

Kaia’s previous work, including the DKNY spring advertisements, showcases her adaptability in fashion, further solidified by her captivating presence in Valentino’s latest endeavor.


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