For the first time in nearly two decades, Dior launches a new main fragrance, and who better than actress Jennifer Lawrence to front the campaign? Called ‘Joy’, the scent is described as a woodsy floral. For the advertisements, Jennifer takes a dip in the pool wearing a statement necklace and slicked back hairstyle.
François Demachy composed the new fragrance which features notes of zested bergamot, jasmine and sandalwood. In addition to the print advertisements, the ‘Joy’ Film also stars Jennifer directed by Francis Lawrence.
Campaign: Jennifer Lawrence for Dior ‘Joy’ Fragrance