Irina & Joan Stun in Victoria’s Secret ‘Bombshell’ Fragrance Ads

Joanna Elizabeth

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Published July 22, 2020

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Updated December 3, 2022

Irina Shayk stars in Victoria's Secret Bombshell perfume campaign.
Irina Shayk stars in Victoria’s Secret Bombshell perfume campaign.

Irina Shayk and Joan Smalls join forces for Victoria’s Secret Bombshell fragrance campaign. Zoey Grossman captured the dynamic duo, who also helped on creative for the advertisements. Clad in black, Irina and Joan exude modern glamour in every shot. The Bombshell scent features notes of Shagri-la Peony, Purple Passionfruit, and Vanilla Orchid. “We really gave a piece of ourselves to this campaign: It’s me being me, and Joan being Joan,” Irina says about the shoot. 

For another twist on the scent, discover Victoria’s Secret’s Bombshell Magic fragrance with enchanting notes.

Related: Jasmine, Daniela & Josephine Wow in Love by Victoria Campaign

Victoria’s Secret Bombshell Perfume 2020 Campaign

Joan Smalls and Irina Shayk front Victoria's Secret Bombshell perfume campaign.
Joan Smalls and Irina Shayk front Victoria’s Secret Bombshell perfume campaign.
Supermodel Irina Shayk is all smiles in Victoria's Secret Bombshell fragrance campaign.
Supermodel Irina Shayk is all smiles in Victoria’s Secret Bombshell fragrance campaign.
Joan Smalls appears in Victoria's Secret Bombshell fragrance campaign.
Joan Smalls appears in Victoria’s Secret Bombshell fragrance campaign.
Irina Shayk strikes a pose in Victoria's Secret Bombshell perfume campaign.
Irina Shayk strikes a pose in Victoria’s Secret Bombshell perfume campaign.
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