Swarovski takes a deep dive into the mythical with its spring-summer 2024 campaign, channeling the allure of Venus and embracing the ongoing mermaidcore trend. Supermodels Irina Shayk, Karlie Kloss, Fei Fei Sun, Imaan Hammam, and Abby Champion bring this underwater fantasy to life in ads.
Swarovski Spring/Summer 2024 Campaign
They pose in a series of captivating studio images by the renowned photographer Steven Meisel. The campaign, under the creative direction of Giovanna Engelbert, showcases Swarovski’s latest collection, which draws inspiration from an enchanting underwater universe.
Engelbert reimagines the timeless Venus archetype for the renowned jeweler, infusing it with a contemporary twist that aligns with modern values of elegance, empowerment, creativity, and grace. The campaign models personify these ideals.
Reflecting the campaign’s aquatic inspiration, the Swarovski collection features exquisite crystal and pearl jewelry adorned with marine motifs such as seashells and starfish. A rich color palette of pinks, blues, and silvers further evokes the serene beauty of the ocean.
Stylist Karl Templer enhances the thematic coherence with selections that complement the aquatic aesthetic, while hairstylist Guido Palau and makeup artist Pat McGrath contribute to the mermaid illusion with wet-look hairstyles and dewy makeup.
