Irina Shayk, Karlie Kloss Bring Mermaidcore to Swarovski Ad

Joanna Elizabeth


Published March 28, 2024

Irina Shayk Swarovski Spring 2024 Jewelry Ad
Irina Shayk shines in the Swarovski spring 2024 ad campaign. Photo: Steven Meisel

Swarovski takes a deep dive into the mythical with its spring-summer 2024 campaign, channeling the allure of Venus and embracing the ongoing mermaidcore trend. Supermodels Irina Shayk, Karlie Kloss, Fei Fei Sun, Imaan Hammam, and Abby Champion bring this underwater fantasy to life in ads.

Swarovski Spring/Summer 2024 Campaign

Karlie Kloss Swarovski Spring 2024 Jewelry Ad Campaign
Karlie Kloss stuns in Swarovski’s spring 2024 campaign with starfish motifs and colorful jewelry. Photo: Steven Meisel

They pose in a series of captivating studio images by the renowned photographer Steven Meisel. The campaign, under the creative direction of Giovanna Engelbert, showcases Swarovski’s latest collection, which draws inspiration from an enchanting underwater universe.

Pearl strands and golden shells highlight the allure of Swarovski's spring 2024 jewelry campaign with Imaan Hammam.
Pearl strands and golden shells highlight the allure of Swarovski’s spring 2024 jewelry campaign with Imaan Hammam. Photo: Steven Meisel

Engelbert reimagines the timeless Venus archetype for the renowned jeweler, infusing it with a contemporary twist that aligns with modern values of elegance, empowerment, creativity, and grace. The campaign models personify these ideals.

Fei Fei Sun wears a captivating blend of pearls and blue crystals for the Swarovski spring-summer 2024 ad.
Fei Fei Sun wears a captivating blend of pearls and blue crystals for the Swarovski spring-summer 2024 ad. Photo: Steven Meisel

Reflecting the campaign’s aquatic inspiration, the Swarovski collection features exquisite crystal and pearl jewelry adorned with marine motifs such as seashells and starfish. A rich color palette of pinks, blues, and silvers further evokes the serene beauty of the ocean.

Stylist Karl Templer enhances the thematic coherence with selections that complement the aquatic aesthetic, while hairstylist Guido Palau and makeup artist Pat McGrath contribute to the mermaid illusion with wet-look hairstyles and dewy makeup.

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