The latest Mugler Angel Elixir perfume advertising campaign is a dazzling blend of futuristic fashion and celestial inspiration, featuring the captivating Hunter Schafer. Schafer, widely recognized for her role in the hit series Euphoria, embodies the essence of this new fragrance with a stunning metallic and sheer catsuit, immersing herself in otherworldly lights.
The Angel Elixir eau de parfum itself is a complex symphony of scents, described as a woody floral gourmand. Its composition includes the spicy zest of pink pepper, the rich floralness of yang jasmine, and the deep, creamy notes of sandalwood, creating a sensory experience that is both luxurious and ethereal.
Mugler Angel Elixir Perfume Campaign
The visual narrative of the campaign, captured by the British creative Harley Weir, complements the perfume’s unique character. In the visually striking commercial, directed by Quentin Deronzier, Hunter Schafer transcends the mundane as she scales a New York skyscraper.
This ascent culminates in a spectacular collision with a comet, symbolizing a transformation as powerful and dynamic as the scent itself. Post-collision, Schafer emerges in a crystal-adorned catsuit, a direct nod to Mugler’s iconic 1998 crystal dress, showcasing the continuity of Mugler’s legacy of innovative and transformative fashion.
This dramatic metamorphosis in the commercial highlights the perfume’s allure and echoes the transformative power of scent. Underpinning this campaign is Mugler’s creative director, Casey Cadwallader, whose art direction blends the worlds of fashion and fantasy.
The perfume bottle itself is a nod to Mugler’s commitment to avant-garde design with an asymmetrical five-pointed star, updated specifically for Angel Elixir.
The bottle features a captivating sapphire stone dipped in silver, reflecting the perfume’s inspiration and the celestial themes of the campaign. Priced between $35 to $185, the 100 ml bottle can be refilled for a sustainable approach to fragrance.