H&M Dives into Summer with New Swimsuit Styles

Joanna Elizabeth

/

Published April 28, 2016

/

Updated April 12, 2017

Andreea Diaconu and Anna Ewers star in H&M's summer 2016 campaign
Andreea Diaconu and Anna Ewers star in H&M’s summer 2016 campaign

Get ready for swimsuit season with H&M’s new summer campaign. Called ‘Forever Summer’, models Andreea Diaconu, Anna Ewers, Marlon Teixeira, Hamid Onifade, Francisco Lachowski, Ton Heukels and Jordan Barrett. Heading to the beach for a day of swimming or outdoor party, the girls wear crochet bikini tops, breezy printed dresses as well as printed one-piece swimsuits. For guys, casual tops and swim trunks are what stand out for the summer season. See more of H&M’s new campaign below.

H&M Summer 2016 Campaign

Wearing a one-piece swimsuit, Andreea Diaconu stars in H&M's summer 2016 campaign
Wearing a one-piece swimsuit, Andreea Diaconu stars in H&M’s summer 2016 campaign
Anna Ewers models a triangle bikini top and bottoms from H&M's summer 2016 campaign
Anna Ewers models a triangle bikini top and bottoms from H&M’s summer 2016 campaign
Anna Ewers looks perfectly sun-kissed with her hair in beachy waves for H&M's summer 2016 campaign
Anna Ewers looks perfectly sun-kissed with her hair in beachy waves for H&M’s summer 2016 campaign
Andreea Diaconu models a black bandeau top and bikini bottoms from H&M
Andreea Diaconu models a black bandeau top and bikini bottoms from H&M
An image from H&M's summer 2016 campaign
An image in H&M’s summer 2016 campaign
H&M features swimsuits in its summer 2016 campaign
H&M features swimsuits in its summer 2016 campaign
Posing on the beach, Andreea Diaconu wears a printed dress from H&M
Posing on the beach, Andreea Diaconu wears a printed dress from H&M
Anna and Andreea dance in H&M's summer 2016 styles
Anna and Andreea dance in H&M’s summer 2016 styles
H&M features beach style in its summer 2016 campaign
H&M features beach style in its summer 2016 campaign

Shop H&M’s Summer Arrivals:

H&M Bandeau Bikini in Black
H&M Bandeau Bikini in Black

H&M Halterneck Patterned Swimsuit
H&M Halterneck Patterned Swimsuit
H&M Patterned Viscose Dress
H&M Patterned Viscose Dress
H&M Triangle Bikini Top in Pink
H&M Triangle Bikini Top in Pink

Recent Updates

Victorias-Secret-Dream-2024-Featured

Candice! Behati! Taylor! Victoria’s Secret’s Dream Lingerie Ad

Victoria's Secret is bringing back some of its most iconic faces for its heavenly 2024 Dream collection campaign. Former Angels ...
Anna Cleveland Strikes a Pose in Tissa Fontaneda's Fall 2024 Ad

Anna Cleveland Strikes a Pose in Tissa Fontaneda’s Fall 2024 Ad

Tissa Fontaneda turns up the drama with its fall-winter 2024 campaign, starring Anna Cleveland as the ultimate face. Drawing inspiration ...
Irina-Shayk-HM-Move-Featured

Irina Shayk Shows H&M Move’s Chic New Activewear

With its latest activewear capsule collection, H&M Move takes fitness to the next level. Supermodel Irina Shayk fronts the campaign ...
Roberto Cavalli's Summer 2024 Campaign Celebrates Freedom

Roberto Cavalli’s Summer 2024 Campaign Celebrates Freedom

Roberto Cavalli's spring-summer 2024 campaign is all about embracing the spirit of liberation. The Italian fashion brand is celebrating freedom ...
Emma Watson Blooms in Prada Paradoxe Virtual Flower Ad

Emma Watson Blooms in Prada Paradoxe Virtual Flower Ad

Prada's latest fragrance, Prada Paradoxe Virtual Flower Eau de Parfum, blooms into something fresh and innovative. Starring in the campaign ...
Versace-Fall-2024-Featured

Versace’s Fall 2024 Campaign Gets Chic at Chateau Marmont

Versace delivers a serious dose of glamour for its fall-winter 2024 campaign. The iconic Chateau Marmont in Los Angeles sets ...