H&M Dives into Summer with New Swimsuit Styles

Joanna Elizabeth

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Published April 28, 2016

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Updated April 12, 2017

Andreea Diaconu and Anna Ewers star in H&M's summer 2016 campaign
Andreea Diaconu and Anna Ewers star in H&M’s summer 2016 campaign

Get ready for swimsuit season with H&M’s new summer campaign. Called ‘Forever Summer’, models Andreea Diaconu, Anna Ewers, Marlon Teixeira, Hamid Onifade, Francisco Lachowski, Ton Heukels and Jordan Barrett. Heading to the beach for a day of swimming or outdoor party, the girls wear crochet bikini tops, breezy printed dresses as well as printed one-piece swimsuits. For guys, casual tops and swim trunks are what stand out for the summer season. See more of H&M’s new campaign below.

H&M Summer 2016 Campaign

Wearing a one-piece swimsuit, Andreea Diaconu stars in H&M's summer 2016 campaign
Wearing a one-piece swimsuit, Andreea Diaconu stars in H&M’s summer 2016 campaign
Anna Ewers models a triangle bikini top and bottoms from H&M's summer 2016 campaign
Anna Ewers models a triangle bikini top and bottoms from H&M’s summer 2016 campaign
Anna Ewers looks perfectly sun-kissed with her hair in beachy waves for H&M's summer 2016 campaign
Anna Ewers looks perfectly sun-kissed with her hair in beachy waves for H&M’s summer 2016 campaign
Andreea Diaconu models a black bandeau top and bikini bottoms from H&M
Andreea Diaconu models a black bandeau top and bikini bottoms from H&M
An image from H&M's summer 2016 campaign
An image in H&M’s summer 2016 campaign
H&M features swimsuits in its summer 2016 campaign
H&M features swimsuits in its summer 2016 campaign
Posing on the beach, Andreea Diaconu wears a printed dress from H&M
Posing on the beach, Andreea Diaconu wears a printed dress from H&M
Anna and Andreea dance in H&M's summer 2016 styles
Anna and Andreea dance in H&M’s summer 2016 styles
H&M features beach style in its summer 2016 campaign
H&M features beach style in its summer 2016 campaign

Shop H&M’s Summer Arrivals:

H&M Bandeau Bikini in Black
H&M Bandeau Bikini in Black

H&M Halterneck Patterned Swimsuit
H&M Halterneck Patterned Swimsuit
H&M Patterned Viscose Dress
H&M Patterned Viscose Dress
H&M Triangle Bikini Top in Pink
H&M Triangle Bikini Top in Pink
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