Freja Beha Erichsen Enters the Forest for H&M Studio’s Fall Campaign

Joanna Elizabeth

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Published September 6, 2016

Freja Beha Erichsen stars in H&M Studio's fall-winter 2016 campaign
Freja Beha Erichsen stars in H&M Studio’s fall-winter 2016 campaign

After a runway show in Paris this March, H&M Studio’s fall-winter 2016 campaign has been unveiled. The images star model Freja Beha Erichsen captured in a moody, enchanted forest setting. Inspired by folk style and menswear separates, the fall season has an eclectic vibe. Captured by Daniel Jackson, the Danish beauty is ready for the cold weather in belted trench coats, suede jackets and tailored suiting. The H&M Studio collection will officially hit stores on September 8th.

H&M Studio Fall/Winter 2016 Campaign

Freja Beha Erichsen suits up in H&M Studio's fall 2016 advertising campaign
Freja Beha Erichsen suits up in H&M Studio’s fall 2016 advertising campaign
H&M Studio features suede coat in fall 2016 campaign
H&M Studio features suede coat in fall 2016 campaign
H&M Studio's fall 2016 campaign features embroidered hooded jacket with red pants
H&M Studio’s fall 2016 campaign features embroidered hooded jacket with red pants
Freja Beha Erichsen models belted wool trench coat from H&M Studio's fall 2016 collection
Freja Beha Erichsen models belted wool trench coat from H&M Studio’s fall 2016 collection
Freja Beha Erichsen wears shaggy hairstyle for H&M Studio
Freja Beha Erichsen wears shaggy hairstyle for H&M Studio
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