When designing the H&M Innovation Metaverse Design Story collection, H&M looked to the virtual reality world for inspiration. Three distinct dimensions are used to celebrate individual expression and promote environmentally responsible practices in a range of clothing for women and men.
H&M Innovation Metaverse Design Story 2022 Collection
The story’s accompanying visual imagery showcases a number of models, including Kristen McMenamy, Vittoria Ceretti, Paloma Elsesser, and others. The designs have vivid hues and even bolder silhouettes, and they are photographed against a backdrop consisting of a night sky and snow. Also, check out H&M’s Holiday 2022 campaign featuring Chloe Sevigny and more.
The first dimension focuses on designs created with the concept of circularity in mind. Pieces that are available in rental programs at select H&M stores are the focus of the second dimension. Meanwhile, the third dimension focuses on a digital collection that was co-designed by H&M and the London-based Institute of Digital Fashion.
The increasingly virtual dimension of fashion creates exciting future opportunities for H&M, allowing us to create vibrant, bold and daring virtual counterparts to our physical collections. In addition to the endless creative possibilities, it also allows us to propose a more sustainable and inclusive fashion vision that can be accessed by anyone, anywhere in the world.
Ann-Sofie Johansson, creative advisor at H&M
Paloma Elsesser wears a purple mini dress with one shoulder and ruffles as one of the standout looks. Another garment that Kristen McMenamy is modeling is a green faux fur coat, which she wears with a bralette and lace-up pants. On December 8th, customers can find the H&M Innovation Metaverse Design Story collection available online and in select stores.
