Chloe Sevigny Joins Models in H&M’s Snow-Filled Holiday 2022 Campaign

Joanna Elizabeth

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Published October 27, 2022

H&M Holiday 2022 Campaign
H&M unveils Brasserie Hennes Holiday 2022 campaign. Photo: H&M

H&M Brasserie Hennes is back again for the fashion giant’s Holiday 2022 campaign. Actress Chloe Sevigny is joined by a number of models, including Paloma Elsesser, Mica Arganaraz, Mona Tougaard, and Adut Akech, in both the photographs and film.

H&M Brasserie Hennes Holiday 2022 Campaign

Chloe Sevigny H&M Holiday 2022 Campaign
Chloe Sevigny stars in H&M Brasserie Hennes Holiday 2022 campaign. Photo: H&M

The theme of the season is a disco club filled with snow and sparkling outfits perfect for all those holiday parties ahead. There is a pink suit, a black fringe dress, a short blue dress with sequins, a black dress with rhinestone accents, and much more.

H&M Holiday 2022 Campaign Pink Fashion
Adut Akech, Mona Tougaard, Mica Arganaraz, Paloma Elsesser, and Chloe Sevigny wear shades of pink in H&M Brasserie Hennes Holiday 2022 campaign. Photo: H&M

It was a pleasure to work with these wonderful women Paloma Elsesser, Jill Kortleve, Adut Akech Bior, Mika Argañaraz and Mona Tougaard for this H&M campaign. Dancing and laughing in the middle of a winter wonderland was a blast.

Chloe Sevigny

The film was directed by Bardia Zeinali and marked the second chapter of the Brasserie Hennes universe after the fall advertisements with Naomi Campbell dropped. In one picture, Chloe Sevigny is seen striking a pose while wearing a soft pink pantsuit.

H&M Brasserie Hennes Holiday 2022 Campaign
Mona Tougaard and Mica Arganaraz wear shimmering fringe embellished clothing for H&M Brasserie Hennes Holiday 2022 campaign. Photo: H&M

In another picture, Mica Arganaraz and Mona Tougaard are seen modeling a black dress and separates embellished with dazzling fringe elements. On November 10, 2022, the H&M Holiday 2022 campaign will be made public, and by that time, pieces from the collection will be sold in stores and on the HM website.


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