Gigi Hadid is a Stylish Hotelier in H&M Campaign Film

Joanna Elizabeth

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Published April 3, 2022

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Updated June 10, 2024

Gigi Hadid H&M Hotel Hennes Campaign
Gigi Hadid stars in H&M Welcome to Hotel Hennes campaign film. Photo: H&M

Just ahead of the spring-summer holidays, H&M unveils a short film led by supermodel Gigi Hadid. Called Welcome to Hôtel Hennes, she plays a stylish hotel owner who checks in a new guest played by Jill Kortleve. Directed by Bardia Zeinali, the film also stars a cast including Precious Lee, Devyn Garcia, Jazzelle Zanaughtti, Julia Hobbs, Olivia Vinten, Christina “Tinx” Najjar, and Isabelle Chaput and Nelson Tiberghien of the Young Emperors.

H&M Welcome to Hotel Hennes Campaign Film

They take on the roles of bellhop, lifeguard, fashion journalist, Head of Glow-ups, and more. Hôtel Hennes is a fictional destination full of where dreams are realized and where fashion has no rules. The spirit of the campaign film is further reflected in the release of new Hôtel Hennes merchandise, which includes beach towels, sunglasses, tote bags, bikinis, shorts, and t-shirts.

Related: Gigi & Bella Hadid Stun in Versace Spring 2022 Campaign

Precious Lee Beach H&M Green Dress
Precious Lee walks a beach runway for H&M Welcome to Hotel Hennes campaign film. Photo: H&M

“This is a homage to those magical hotels that have been the site of so much creativity in the past. I had so much fun on set, and I think that shows through in the film; the message is welcoming and playful.” 

Gigi Hadid
H&M Hotel Film Green Dress Pool
Model Jill Kortleve poses poolside in green H&M maxi dress for Welcome to Hotel Hennes campaign film. Photo: H&M

Leopard prints, colorful stripes, and tropical patterns add some depth to the vibrant pieces. The pieces, which are all made in palettes and designs inspired by the upbeat retro look of Hôtel Hennes, will be available in stores and online on April 28.

Gigi Hadid Precious Lee Jill Korteve H&M
Precious Lee, Gigi Hadid, and Jill Kortleve for H&M Welcome to Hotel Hennes campaign film. Photo: H&M

“We are thrilled to invite our customers into the world of Hôtel Hennes: a fictional and magical place where our Spring and Summer fashion is celebrated. We look forward to welcoming our customers to the new season at H&M!” shares Ann-Sofie Johansson, Creative Advisor at H&M.

Olivia Vinten H&M Striped Shirts Shorts
Olivia Vinten wears lifeguard look with striped shirt and shorts for H&M Welcome to Hotel Hennes campaign film. Photo: H&M
Gigi Hadid H&M Red Pantsuit
Gigi Hadid poses with models Jazzelle Zanaughtti and Kiddy Akita Lou for H&M Welcome to Hotel Hennes campaign film. Photo: H&M
Isabelle Chaput and Nelson Tiberghien of the Young Emperors for H&M Welcome to Hotel Hennes campaign film.
Isabelle Chaput and Nelson Tiberghien of the Young Emperors for H&M Welcome to Hotel Hennes campaign film. Photo: H&M

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