Just ahead of the spring-summer holidays, H&M unveils a short film led by supermodel Gigi Hadid. Called Welcome to Hôtel Hennes, she plays a stylish hotel owner who checks in a new guest played by Jill Kortleve. Directed by Bardia Zeinali, the film also stars a cast including Precious Lee, Devyn Garcia, Jazzelle Zanaughtti, Julia Hobbs, Olivia Vinten, Christina “Tinx” Najjar, and Isabelle Chaput and Nelson Tiberghien of the Young Emperors.
H&M Welcome to Hotel Hennes Campaign Film
They take on the roles of bellhop, lifeguard, fashion journalist, Head of Glow-ups, and more. Hôtel Hennes is a fictional destination full of where dreams are realized and where fashion has no rules. The spirit of the campaign film is further reflected in the release of new Hôtel Hennes merchandise, which includes beach towels, sunglasses, tote bags, bikinis, shorts, and t-shirts.
Related: Gigi & Bella Hadid Stun in Versace Spring 2022 Campaign
“This is a homage to those magical hotels that have been the site of so much creativity in the past. I had so much fun on set, and I think that shows through in the film; the message is welcoming and playful.”
Gigi Hadid
Leopard prints, colorful stripes, and tropical patterns add some depth to the vibrant pieces. The pieces, which are all made in palettes and designs inspired by the upbeat retro look of Hôtel Hennes, will be available in stores and online on April 28.
“We are thrilled to invite our customers into the world of Hôtel Hennes: a fictional and magical place where our Spring and Summer fashion is celebrated. We look forward to welcoming our customers to the new season at H&M!” shares Ann-Sofie Johansson, Creative Advisor at H&M.
