![H&M Conscious Exclusive unveils recycled gown](https://www.fashiongonerogue.com/wp-content/uploads/2017/02/HM-Conscious-Exclusive-2017-Dress.jpg)
Recommitting to sustainable practices, H&M’s Conscious Exclusive line pushes forward for 2017. The Swedish fashion brand tapped Natalia Vodianova to front the new collection. In the campaign imagery, the Russian beauty wears a pink pleated gown made from BIONIC®–a recycled polyester fabric made from shoreline waste. Along with the dress, H&M will carry a full clothing collection for women, men and children. Also included, a Conscious Exclusive fragrance made from organic oils. H&M’s Conscious Exclusive collection will hit stores worldwide on April 20th.
Related: 6 Must-Have Spring Pieces from H&M Divided
“I am proud to appear in the H&M Conscious Exclusive campaign. It’s amazing to see the advances in sustainable fabrics that are used in the collection, pointing towards a more sustainable future for all fashion,” says Natalia Vodianova.
H&M Conscious Exclusive 2017 Dress
![A sketch from H&M Conscious Exclusive's 2017 collection](https://www.fashiongonerogue.com/wp-content/uploads/2017/02/HM-Conscious-Exclusive-Dress-Sketch.jpg)
![](https://www.fashiongonerogue.com/wp-content/uploads/2017/02/HM-Conscious-Exclusive-Pleated-Gown.jpg)
![H&M Conscious Exclusive designs pink gown made from BIONIC® —recycled polyester](https://www.fashiongonerogue.com/wp-content/uploads/2017/02/HM-Conscious-Exclusive-Pleated-Dress.jpg)
![Natalia Vodianova behind-the-scenes at H&M Conscious Exclusive campaign shoot](https://www.fashiongonerogue.com/wp-content/uploads/2017/02/Natalia-Vodianova-HM-Conscious-Exclusive-2017.jpg)