H&M’s Conscious Collection returns for the spring 2019 season. The Swedish fashion giant taps a diverse cast for the campaign. Actresses Rosario Dawson and Naomie Harris as well as model Anja Rubik lead the advertisements. For 2019, romantic designs made from 100% organic cotton, recycled polyester and Tencel support eco-friendly styles. From tiered lace skirts to ruffled dresses and tunics; there’s plenty of options. Look out for the Conscious Collection worldwide starting in April.
H&M Conscious Collection 2019 Campaign
This Conscious Collection is a wonderful step towards meeting one of our main goals – to use only 100% recycled or other sustainably-sourced materials by 2030.”
–Isak Roth, Global Sustainability Manager at H&M