Celine’s summer 2024 campaign for its Tomboy collection ushers in a refreshing aura of laid-back sophistication. Artistic director Hedi Slimane photographs model Edie Campbell in a monochromatic palette, presenting studio portraits that elevate casualwear to an object of high fashion.
The collection confidently strides into the season with the new Celine Victoire bag. Accompanying this standout piece are branded sweatshirts and denim that blend luxury with streetwear ease. The torn jean shorts and baseball caps nod to an urban spirit, while sequin skirts and sumptuous wool jackets inject a touch of dressy elegance.
Celine Summer 2024 Campaign
Hedi Slimane’s lens focuses on details such as the deliberate fraying of denim hems, the precise cut of the blazers, and the polished finish of the derby shoes. Each element speaks to a curated wardrobe that’s both versatile and trend-defiant.
The sequins shimmer with an understated luster, hinting at the collection’s duality of being grounded yet glamorous. The campaign’s beauty aesthetic, crafted by hairstylist Esther Langham and makeup artist Aaron de Mey, complements the collection’s ethos.
The natural makeup and effortless hairstyling on Edie underscore the authentic, unpretentious luxury of the Tomboy collection. Tomboy’s narrative is a redefined classic, a continuum of the house’s commitment to crafting timelessly modern pieces.
Following the Les Grands Classiques 07, this line preserves the legacy of Celine while speaking to a new generation that dresses without constraints.
