Year of the Rabbit: See Gucci’s Lunar New Year 2023 Campaign

Joanna Elizabeth

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Published December 28, 2022

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Updated January 28, 2023

Gucci Lunar New Year 2023 Campaign
Gucci unveils Lunar New Year 2023 campaign for Year of the Rabbit. Photo: Max Siedentopf

Gucci celebrates Lunar New Year 2023 with a delightful campaign, ushering in its new collection devoted to the festive season as well as the start of spring. Captured by Max Siedentopf‘s lens, models including Emma Pei and Ruiqi Jiang gracefully showcase Gucci’s whimsical designs for this joyous occasion.

Gucci Lunar New Year 2023 Collection

The Year of the Rabbit capsule collection features a range of impeccable pieces that embody Gucci’s signature aesthetic and the spirit of the season. From handbags to shoes and small leather goods, this assortment is filled with joyful rabbit motifs rendered in bright colors and detailed finishes for a modern, playful look. 

Emma Pei and Ruiqi Jiang pose for Gucci Lunar New Year 2023 campaign.
Emma Pei and Ruiqi Jiang pose for Gucci Lunar New Year 2023 campaign. Photo: Max Siedentopf

The capsule oozes luxury with a delicate range of silks, knitwear, and bold patterns luxuriously laid over tonal ensembles. With the collection, Gucci also features decorative patches as well as a playful combination of color and embellishment. Don’t forget to see the Après-Ski winter 2022/23 collection and latest Gucci handbag campaign for more from the Italian brand.

Gucci celebrates the Year of the Rabbit for its 2023 Lunar New Year collection.
Gucci celebrates the Year of the Rabbit for its 2023 Lunar New Year collection. Photo: Max Siedentopf
Eyewear from the Gucci Lunar New Year 2023 collection.
Eyewear from the Gucci Lunar New Year 2023 collection. Photo: Max Siedentopf
Silk blouses and colorful prints stand out in the Gucci Lunar New Year 2023 campaign.
Silk blouses and colorful prints stand out in the Gucci Lunar New Year 2023 campaign. Photo: Max Siedentopf

Special renditions of Gucci’s signature handbags from this capsule are truly exquisite. The Gucci Diana totes feature delicate hand-painted stripes, adding an unexpected twist to a classic style. And the Gucci Horsebit 1955 shoulder bag has been elevated with tweeds, precious leathers, and stud details.

Gucci Horsebit 1955 shoulder bag from Lunar New Year 2023 collection.
Gucci Horsebit 1955 shoulder bag from Lunar New Year 2023 collection. Photo: Max Siedentopf
Watches from the Gucci Lunar New Year 2023 collection.
Watches from the Gucci Lunar New Year 2023 collection. Photo: Max Siedentopf

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