Dakota Johnson delves into the latest era of Gucci‘s Jackie 1961 bag with a cruise 2023 campaign. Captured on the streets of Los Angeles, she pairs each version of the iconic bag with a different occasion ranging from a post-workout look to a night out to stopping to smell the flowers.
Gucci Jackie 1961 Bag Cruise 2023 Campaign
It’s a sight that stirs nostalgia, as Glen Luchford‘s visuals capture the essence of the Gucci Jackie 1961 bag’s storied past with contemporary flair. Christopher Simmonds is in charge of art direction for the shoot. With each look, Dakota Johnson takes us on an exploration of modern femininity and timeless style – as only Gucci can offer.
The Jackie 1961 purse embodies modernity and elegance with its timeless design and unique features. From its clean lines to the surprisingly spacious interior, this bag radiates sophistication while still being effortless and functional.
It’s available in three sizes– mini, small, and medium – each of which offers a variety of colors, including dazzling blue, snakeskin, and burgundy red. Dakota Johnson could previously be seen in the Gucci Beloved campaign inspired by late-night talk shows. And make sure to celebrate the Lunar New Year with the Italian brand’s recent line.