Dakota Johnson Poses for the Paparazzi in Gucci Jackie 1961 Campaign

Joanna Elizabeth

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Published January 10, 2023

Dakota Johnson Gucci Jackie 1961 Bag Campaign 2023
Dakota Johnson stars in Gucci Jackie 1961 bag cruise 2023 campaign. Photo: Glen Luchford

Dakota Johnson delves into the latest era of Gucci‘s Jackie 1961 bag with a cruise 2023 campaign. Captured on the streets of Los Angeles, she pairs each version of the iconic bag with a different occasion ranging from a post-workout look to a night out to stopping to smell the flowers.

Gucci Jackie 1961 Bag Cruise 2023 Campaign

It’s a sight that stirs nostalgia, as Glen Luchford‘s visuals capture the essence of the Gucci Jackie 1961 bag’s storied past with contemporary flair. Christopher Simmonds is in charge of art direction for the shoot. With each look, Dakota Johnson takes us on an exploration of modern femininity and timeless style – as only Gucci can offer.

Posing in Los Angeles, Dakota Johnson fronts Gucci Jackie 1961 bag cruise 2023 campaign.
Posing in Los Angeles, Dakota Johnson fronts Gucci Jackie 1961 bag cruise 2023 campaign. Photo: Glen Luchford

The Jackie 1961 purse embodies modernity and elegance with its timeless design and unique features. From its clean lines to the surprisingly spacious interior, this bag radiates sophistication while still being effortless and functional. 

Dressed in a yoga outfit, Dakota Johnson poses for Gucci Jackie 1961 bag campaign.
Dressed in a yoga outfit, Dakota Johnson poses for Gucci Jackie 1961 bag campaign. Photo: Glen Luchford

It’s available in three sizes– mini, small, and medium – each of which offers a variety of colors, including dazzling blue, snakeskin, and burgundy red. Dakota Johnson could previously be seen in the Gucci Beloved campaign inspired by late-night talk shows. And make sure to celebrate the Lunar New Year with the Italian brand’s recent line.

Gucci Jackie Snakeskin Bag Dakota Johnson
Wearing a night out look, Dakota Johnson appears in Gucci Jackie 1961 bag campaign. Photo: Glen Luchford

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