Givenchy’s new creative director Matthew M. Williams unveils his vision for the brand’s spring-summer 2021 campaign. Marking his first advertisements at the helm, images feature leading faces Kendall Jenner, Bella Hadid, and Anok Yai. Captured by Heji Shin, vibrant backgrounds contrast with new season looks. Williams had the cast style their own ensembles, including statement bags as well as eye-catching jewelry. Hair and makeup for the shoot remain slicked-back and minimal to focus on the season’s streamlined silhouettes.
“To me, fashion expresses a point of view where formality and informality, construction and comfort co-exist. My ethos is about the luxury of infusing clothes with your own personality, not being worn by them,” states Matthew M. Williams. “In each of these portraits, a strong character wears a look that reflects who they are: they’re the ones who bring the clothes to life.”