Giorgio Armani Spring 2024 Campaign: A Vision of Light

Joanna Elizabeth

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Published February 29, 2024

Giorgio Armani Spring 2024 Campaign
Quinn Mora models a strapless design with metallic detailing for the Giorgio Armani spring 2024 advertisement. Photo: Carlijn Jacobs

The Giorgio Armani spring-summer 2024 campaign illuminates the fashion scene, drawing inspiration from the natural interplay of light and shadow. The Italian fashion brand’s collection showcases Armani’s renowned tailoring expertise by celebrating ethereal aesthetics, focusing on transparency and refraction.

Giorgio Armani Spring/Summer 2024 Campaign

Sora Choi poses in a translucent blue embellished design for Giorgio Armani's spring-summer 2024 campaign.
Sora Choi poses in a translucent blue embellished design for Giorgio Armani’s spring-summer 2024 campaign. Photo: Carlijn Jacobs

The images, lensed by photographer Carlijn Jacobs, present models Sora Choi and Quinn Mora in a series of captivating visuals. They embody the collection’s spirit, clad in lightweight yet meticulously structured attire, from shimmering, sheer gowns to sleek metallic trousers.

Giorgio Armani spotlights a sparkling sheer gown for its spring-summer 2024 collection.
Giorgio Armani spotlights a sparkling sheer gown for its spring-summer 2024 collection. Photo: Carlijn Jacobs

Stylist Jacob K orchestrates the striking ensembles. Meanwhile, for beauty, Armani’s elegant designs are paired with minimalist, slicked-back hairstyles crafted by Olivier Schawalder, complemented by Lucia Pica’s subtle, dewy makeup.

Giorgio Armani unveils spring-summer 2024 ad featuring a sleek, shimmering top with black trousers.
Giorgio Armani unveils spring-summer 2024 ad featuring a sleek, shimmering top with black trousers. Photo: Carlijn Jacobs

The effect is a series of modern and timeless looks, showing the brand’s signature blend of sophistication and innovation. The release of these spring advertisements marks a follow-up to Armani’s Privé Haute Joaillerie collection, continuing the brand’s legacy of luxury and elegance.


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