Dive Into Frankies Bikinis for Victoria’s Secret Spring 2023 Swimwear

Joanna Elizabeth

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Published February 21, 2023

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Updated March 8, 2023

Francesca Aiello Frankies Bikinis Victorias Secret Spring 2023 Campaign
Frankies Bikinis founder Francesca Aiello stars in Frankies Bikinis for Victoria’s Secret spring 2023 campaign. Photo: Kate Bellm

The heat is on as Frankies Bikinis for Victoria’s Secret unveils their swimsuits for spring 2023! Bringing a fresh and daring approach to beachwear, the collection boasts a plethora of gorgeous one-pieces and bikini styles that will make you the envy of the shoreline.

Frankies Bikinis for Victoria’s Secret Spring 2023 Campaign

Frankies Bikinis VS Blue Monokini Spring 2023
Vahiné Blaise models Frankies Bikinis for Victoria’s Secret monokini one piece swimsuit. Photo: Kate Bellm

Models Ruby Lyn, Memphy, Tara Zoe, Diana Achan, and Frankies Bikinis founder Francesca Aiello are the campaign stars, basking in Cabo San Lucas’s sun-drenched scenery. The images, lensed by photographer Kate Bellm, capture the season’s spirit with its radiant energy and irresistible allure. Don’t forget to check out Gigi Hadid’s collab with Frankies Bikinis.

Pink Swimwear Victorias Secret Frankies Bikinis 2023
Diana Achan poses in pink bikini set from Frankies Bikinis for Victoria’s Secret spring 2023 campaign. Photo: Kate Bellm

The Victoria’s Secret for Frankies Bikinis spring 2023 collection features a wide range of swimsuits, showcasing Frankies’ signature effortless style. Also included is a loungewear short and tank top set infused with Victoria’s Secret’s iconic wings, magical prints, and soft pink, blue, and white pastel hues.

Victorias Secret Frankies Bikinis Monokini One Piece
Memphis Murphy fronts Frankies Bikinis for Victoria’s Secret spring 2023 campaign. Photo: Kate Bellm

It’s been a dream creating these pieces for Victoria’s Secret and such a full circle moment. It brings back memories of when I was younger, sifting through Victoria’s Secret swim catalogs with my mom every summer & finding pieces I knew I’d cherish forever. I hope to evoke that same sentimental feeling through this collection.

Francesca Aiello
Victoria's Secret for Frankies Bikinis Spring 2023 Campaign
Victoria’s Secret for Frankies Bikinis Spring 2023 swimwear campaign. Photo: Kate Bellm

Inspired by Francesca Aiello’s fondest memories of shopping at Victoria’s Secret, the collection celebrates femininity and body positivity. Designed with flattering silhouettes that celebrate every body type, Frankies Bikinis for Victoria’s Secret is the perfect way to showcase your curves and radiate confidence on the beach. For more from VS, check out their new bra advertisements.


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