Marc Jacobs Spring 2024: Paper Dolls Grace the Runway

Joanna Elizabeth / Published February 3, 2024

Marc Jacobs’ spring-summer 2024 collection is a vibrant homage to the brand’s four-decade legacy, weaving the spirit of the 1960s into an avant-garde tableau. Against the backdrop of Robert Therrien’s monumental sculpture, models paraded in a color palette of camel, royal purple, blush pink, and earthy browns as if they stepped out of a vintage paper doll set.

Each ensemble, a careful study of balance, showcased oversized silhouettes: A-line skirts met with structured, double-breasted jackets, and flared trousers paired with fitted tops. The collection’s aesthetic is a compelling fusion of the past and future.

Classic 60s motifs like the bold, chunky sweaters and the elegance of skirt suits are reimagined with daring embellishments and a play on proportions. These updated silhouettes maintain a link to their origins while standing firmly in contemporary design.

Accessories, including platform Mary Janes, underscore the modernized retro vibe, while the beauty look—exaggerated bouffants and dramatic mascara—adds a layer of boldness and theatricality to the entire presentation. The runway presentation follows the spring ads that dropped in January.

The zip-up jackets and platform shoes frame the Marc Jacobs woman as one who dresses with intention and a keen sense of individuality. Duffy and Diane Kendal’s strategic use of beauty choices are not mere accents but integral to the overall story told by each look.

Marc Jacobs Spring/Summer 2024 Collection

Images courtesy Marc Jacobs


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