Calvin Klein Celebrates Art with American Classics Campaign

Joanna Elizabeth

/

Published February 7, 2017

/

Updated June 29, 2017

Calvin Klein unveils American Classics campaign
Calvin Klein unveils American Classics campaign

Weeks after announcing a surprise made-to-measure collection called, Calvin Klein By Appointment, the brand unveils a new campaign. Chief Creative Officer Raf Simons puts his stamp on the American brand by not only changing the logo but also going into an artistic direction. Shot on location at the Andy Warhol Museum by Willy Vanderperre, denim and underwear take the spotlight.

Work from the likes of Andy Warhol and Richard Prince stand out in the advertisements. Stylist Olivier Rizzo also worked on the shoot. “Looks were specifically chosen from the Calvin Klein archive for the campaign; it’s both a recognition of design firsts and the photographic history of the brand that made these garments famous,” says Calvin Klein creative director Pieter Mulier.

Calvin Klein American Classics 2017 Campaign

Willy Vanderperre photographs Calvin Klein American Classics campaign
Willy Vanderperre photographs Calvin Klein American Classics campaign
Calvin Klein focuses on denim with American Classics advertising cmapaign
Calvin Klein focuses on denim with American Classics advertising cmapaign

Recent Updates

Christy Turlington Marc Jacobs Featured

Christy Turlington Models Marc Jacobs’ Bold Tote Bag Collab

Christy Turlington returns as the iconic face of Marc Jacobs, this time for a vibrant campaign celebrating The Tote Bag, ...
Zara Hair Undone 2024 Featured

Zara Hair Undone: A Guide to Summer Tresses

Zara Hair's new Undone collection introduces effortless, breezy styles for the warm weather season. Model Rosalieke Fuchs stars in the ...
Ana de Armas Louis Vuitton Jewelry Featured

Ana de Armas’ New Louis Vuitton Jewelry Ad is a Must-See

Ana de Armas continues to dazzle audiences with her latest appearance in Louis Vuitton's 2024 high jewelry campaign for the ...
Types of Accessories Featured

Types of Accessories: Popular Pieces for Every Season

The role of accessorizing in fashion can not be overstated, and different types of accessories can transform simple outfits into ...
Nicole Kidman Balenciaga Crush Featured

Nicole Kidman Flaunts Balenciaga’s Crush Bag

Balenciaga's recent campaign showcases two of its iconic bags: the Crush bag and the Hourglass bag. This advertisement, shot by ...
Loro Piana Into Wild 2024 Featured

Loro Piana Goes Into the Wild with Luxe Outdoor Collection

Loro Piana's latest capsule collection, Into the Wild, is an ode to outdoor adventures. Featuring models Liya Kebede and Edie ...