Bella Hadid Proenza Schouler Fall 2022 Campaign

Bella Hadid and Julia Nobis are the faces of the fall-winter 2022 campaign from Proenza Schouler. The photographs highlight tailored outerwear and dresses as the new season focus. The Drawstring Tote, which can be worn either over the shoulder or as a crossbody, is one of the season’s key pieces.

Proenza Schouler Fall/Winter 2022 Campaign

Proenza Schouler Fall 2022 Campaign — Julia Nobis fronts Proenza Schouler fall-winter 2022 campaign. Photo: Tim Elkaim

Tim Elkaim photographs the models, and Brian Molloy is responsible for their styling, all set against minimal backdrops. Bella Hadid is seen in one photograph posing against a tree while dressed in an all-black ensemble that features a hood. In another picture, Julia Nobis can be seen carrying an oversized bag while modeling a glittering blue turtleneck top.

Bella Hadid Peplum Top Skirt Proenza Schouler — Model Bella Hadid wears dramatic silhouette in Proenza Schouler fall 2022 peplum top and skirt. Photo: Tim Elkaim

Jamal Scott is responsible for the hair and makeup in the beauty department. Mila Taylor-Young is in charge of the shoot’s set design, and The Production Factory works on production. Bella and Julia pose on location at The Brant Foundation Art Study Center in New York City.