Grace Elizabeth Goes Minimal for BOSS’ Spring 2018 Campaign

Joanna Elizabeth

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Published January 17, 2018

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Updated February 14, 2018

Grace Elizabeth stars in BOSS' spring-summer 2018 campaign
Grace Elizabeth stars in BOSS’ spring-summer 2018 campaign

Hugo Boss heads to Greece for BOSS’ spring-summer 2018 campaign. The German fashion brand taps Grace Elizabeth and Benjamin Eidem as the faces of the new season. Captured seaside by Glen Luchford, the models wear relaxed silhouettes. The relaxed mood translates into breezy dresses and lightweight suiting. Shades of blue and brown stand out in the sun-soaked advertisements. Chief Brand Officer Ingo Wilts worked on creative direction for the shoot.

Related: Kiki Willems Gets Cinematic in BOSS’ Fall 2017 Campaign

BOSS Spring/Summer 2018 Campaign

Model Grace Elizabeth fronts BOSS' spring-summer 2018 campaign
Model Grace Elizabeth fronts BOSS’ spring-summer 2018 campaign
BOSS taps Benjamin Eidem for spring-summer 2018 campaign
BOSS taps Benjamin Eidem for spring-summer 2018 campaign
BOSS unveils spring 2018 advertising campaign with Benjamin Eidem
BOSS unveils spring 2018 advertising campaign with Benjamin Eidem
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