![Kiki Willems stars in BOSS' fall-winter 2017 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2017/08/BOSS-Hugo-Boss-Fall-Winter-2017-Campaign20037.jpg)
BOSS gets cinematic with the launch of its fall-winter 2017 campaign. Captured by Glen Luchford, the advertisements star models Kiki Willems and Hannes Gobeyn. The pair pose as actors in images that mimic stills from a film. Artist Director Jason Wu’s sleek designs take the spotlight with oversized knitwear, tailored suiting and leather footwear. Discover more images from BOSS’ fall campaign below.
Related: Lily Aldridge Fronts Jason Wu’s Debut Fragrance Campaign
BOSS Fall/Winter 2017 Campaign
![Kiki Willems poses in pink sweater for BOSS' fall-winter 2017 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2017/08/BOSS-Hugo-Boss-Fall-Winter-2017-Campaign69982.jpg)
![BOSS unveils fall-winter 2017 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2017/08/BOSS-Hugo-Boss-Fall-Winter-2017-Campaign74355.jpg)
![Hannes Gobeyn fronts BOSS' fall-winter 2017 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2017/08/BOSS-Hugo-Boss-Fall-Winter-2017-Campaign18502.jpg)
![](https://www.fashiongonerogue.com/wp-content/uploads/2017/08/BOSS-Hugo-Boss-Fall-Winter-2017-Campaign32165.jpg)
![Cinematic shots take the spotlight in BOSS' fall-winter 2017 campaign](https://www.fashiongonerogue.com/wp-content/uploads/2017/08/BOSS-Hugo-Boss-Fall-Winter-2017-Campaign45526.jpg)
![An image from BOSS' fall-winter 2017 menswear campaign](https://www.fashiongonerogue.com/wp-content/uploads/2017/08/BOSS-Hugo-Boss-Fall-Winter-2017-Campaign59374.jpg)