Banana Republic Heads to Big Sur for Spring 2024 Campaign

Joanna Elizabeth

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Published April 8, 2024

Banana Republic Spring 2024 Campaign
The Banana Republic spring 2024 campaign embraces the great outdoors with Chiharu Okunugi, Suvi Riggs, and Natasha Luwedde. Photo: Josh Olins

Banana Republic unveils its spring 2024 campaign amidst the serene backdrop of Big Sur, California, where the majestic landscape meets styles of elegance and relaxation. In visuals shot by Josh Olins, the campaign features models Suvi Riggs, Chiharu Okunugi, Natasha Luwedde, Noah Mills, and Roberto Sipos.

Banana Republic Spring 2024 Campaign

Simplicity meets sophistication in Banana Republic's spring 2024 collection featuring a sleeveless dress.
Simplicity meets sophistication in Banana Republic’s spring 2024 collection featuring a sleeveless dress. Photo: Josh Olins

They are captured in fluid and still poses, evoking the brand’s vision of laid-back sophistication. Styled with Jonny Lichtenstein’s discerning eye, the models showcase an array of spring essentials.

Banana Republic spotlights a lavender dress in its spring 2024 campaign, captured in Big Sur.
Banana Republic spotlights a lavender dress in its spring 2024 campaign, captured in Big Sur. Photo: Josh Olins

The collection’s anchor is oversized blazers that promise comfort and structured finesse. The selection extends to breezy maxi dresses that billow against the coastal winds, airy trench coats, and chic pleated skirts.

Monochromatic looks showcase a pared down aesthetic for Banana Republic's spring 2024 campaign.
Monochromatic looks showcase a pared-down aesthetic for Banana Republic’s spring 2024 campaign. Photo: Josh Olins

The color palette remains rooted in Banana Republic’s signature palette, favoring timeless neutrals with an infusion of soft pastels that echo the coastal sunrise.

Hair stylist Cim Mahony and makeup artist Kiki Gifford contribute to the understated elegance, presenting looks that are as effortless as they are refined. The spring collection is a continuation of Banana Republic’s winter season which included chic outerwear captured in Norway.


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